Saturday, December 3, 2011
Alice and Olivia
(Video via http://brand.aliceandolivia.com/#/a-o-tv)
Yesterday I attended a retail conference with Stacey Bendet, founder of Alice and Olivia, as a keynote speaker. It was so inspirational to hear about the growth and transformation of her brand starting with a single pair of pants to becoming an international company. Her latest launch was a shoe collection in 2011. She showed us this promotional video as an example. I love the shiny, chunky wedges and bright colors. It was such a great day and I learned so much about the retail industry.